QR codes are everywhere

They show up on billboards, point of sale signs, storefront displays, cereal boxes, and even business cards. And it's no wonder: they grant instant access to relevant information about products and services. They essentially put your brand in a consumer's smart phone.

Make it easy for customers to get in touch

Printing of plastic membership cards and the inclusion of QR codes in the card design are technology improvements that help tracking customer usage (for those unfamiliar with QR codes, these are the strange looking square codes that have started appearing on press Ads, posters, shop displays etc. - they can be scanned by most of the latest mobile phones and create a link direct to a web page). Any offers or information relevant to the card holder can then be added to the web page at regular intervals. The card holder can then be instantly updated when they wish, preferable to being bombarded with email marketing.

Plastic cards with QR codes printed on them put you both in your customers wallet, and in their mobile device. A QR card turns a gift card, key card, or key tag into a "smart card" that grants direct access to your:

  • Phone number (It can even be programmed to instantly allow your customers to call you without dialing any numbers!)
  • Web site
  • Promotion videos or marketing media
  • Social media site
  • A google maps address
  • Specific contact information or ordering procedure


QR codes on plastic cards can be used to provide promotions, discounts, and other enticing special offers. This strategy can increase visitors to your social media site or your website, and can get you more followers. Offering a simple 5 or 10 percent discount for customers who scan your QR code will give you valuable customer information, create loyalty, and earn you some new business.

Also, QR codes on your membership cards can also direct customers to a ready-to-send email template, an exclusive coupon offer, or a promotional website advertising your latest sales event.