Frequent Flyer Card, Club Membership Card, Discount Card

Custom printed plastic loyalty card based membership programmes are an excellent marketing tool for rewarding current customers and attracting new ones. Designed to provide recognition of customers, they are ideal for tracking consumer spending habits. This personalized information adds tremendous value to marketing campaigns, customer service and company brand recognition.
With the advent of computerized systems and cash registers, large and small businesses are finding a need for a loyalty card program of their own. They serve as both a practical and efficient system for maintaining and monitoring sales, and also as a professional and long lasting advertisement of your business. Loyalty programs are structured marketing efforts that reward, and therefore encourage, loyal buying behavior which is potentially of benefit to the firm.
In marketing generally and in retailing more specifically, a loyalty card, rewards card, points card, advantage card or club card is a plastic card, visually similar to a credit card or debit card, that identifies the card holder as a member in a loyalty program. Loyalty cards are often called rewards card , points card, discount card, club card etc. Cards typically have a barcode or magstripe that can be easily scanned, and some are even chip cards.

loyalty card


A retail establishment or a retail group may issue a Loyalty membership card to a consumer who can then use it as a form of identification when dealing with that retailer. By presenting the custom printed ID card, the purchaser is typically entitled to either a discount on the current purchase, or an allotment of points that can be used for future purchases. Hence, the ID card is the visible means of rewarding the regular and loyal customer added benefits to encourage and reward him for his patronage.These may be in the form of discounts or preferential offers and promotions.


Our custom printed plastic loyalty cards with stunning graphics are surprisingly affordable even for a small business. We use only the finest materials for quality and durability so they will look and work great with continued use over and over again. Contact us and we'll be happy to help you design a loyalty card program that will keep your customers coming back.

We also provide CRM software and Pre-paid cards software to enable you operate your own card issue and rewards programme.

For more information on Loyalty cards refer to